Working at Tacit
I started working at Tacit as an intern in 2021. 6 months later I was given the title of a UI UX Designer. I worked there up until June 2022.
How we worked at Tacit:
We worked in close contact with the clients. The typical communication was done in weekly sprints. I mainly worked on a product that was under development and that was also already put out in the market. (This made it possible for us to get live feedback on our designs right from the target users.)The shift from college to working on an existing and running project felt like trying to hop on to a moving train. This experience was daunting at first, but I soon got accustomed to it and over time started working on multiple shorter projects alongside this one.
Our process was iterative. We'd often have heavy files with a minimum of 8 iterations!
The projects I worked on:
1.Aastrika Sphere:
Designing an e-learning platform tailored to the needs of primary healthcare workers in India.
Aastrika Sphere is an innovative initiative by the Aastrika Foundation, led by Jahnvi Nilekhani. This free e-learning platform empowers learners, providing courses and certificates upon completion. Esteemed organizations like the Fernandez Foundation, and the World Health Organization, and many more utilize Sphere to share their content and resources.
Working on this project, I learnt:
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To create a basic style guide based on the company's purpose
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How to communicate and work around challenges with the engineering team
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The importance of understanding the target user and making relevant updates.
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Communication and understanding of the design decisions made for target user.
However, initially I did struggle defending our design decisions, but over time i learnt how to navigate this challenge.
2.Aastrika Midwifery Centre
The hospital went from conducting 1-2 births to 40 births per 10 days after design intervention and marketing.
During this three-month project at Tacit, we worked with the client, the Aastrika Midwifery Centre, and Redstart developers.
The current website needed to be redesigned to draw in more visitors while also improving its search engine optimization (SEO). Due to the outdated design, the client found it difficult to update the website when necessary.
At Tacit, we used a step-by-step procedure. We worked closely with the Aastrika team during weekly sprints. Every week, we focused on a different section of the website while keeping in mind the target demographic of mothers from affluent homes. When building new pages, we used "components" to make it simple for clients to scale and use independently
3.Aastrika Branding
Since its initiation, Aastrika has grown and needed updates to its branding to support its various ventures.
We worked with our client Aastrika on a brief 2-month project at Tacit. Due to a number of issues they were having, including confusion regarding their various businesses/entities (Aastrika Foundation, Aastrika Sphere, and Aastrika Midwifery Centre), they needed a new set of brand guidelines.
Our deliverables included a thorough document outlining how the brand's components and tone should be reflected in all Aastrika materials. Additionally, we updated the brand's logo and color scheme to strengthen its visual identity.
Working on this project, I learnt:
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How to build a brands tone of voice
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UX writing
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The importance of communicating your idea in such a way that other stakeholders are able to consume it
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To create mood boards, brand palettes and communication styles.
See the effect of the guidelines across their social platforms:
4.Aastrika Foundation
Aastrika Foundation needed a new , updated and scalable website to showcase the impact of all the work they do.
In this three-month project, we aimed to redesign the Aastrika Foundation's website. The previous website had issues with user confusion, a muddled layout, and a difficult time clearly communicating the foundation's mission. In order to correct this, we carried out market research, created a user interface (UI) that retained brand identity but also had a fresh look, held iterative discussions on wireframes, and made sure the content effectively and intuitively communicated its message.
Our newly redesigned website makes it simple for the foundation to highlight its significant work because it is not only user-friendly but also scalable and simple to update independently.
Working on this project, I learnt:
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The significance of extensive secondary research
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How to communicate information visually
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Work within brand guidelines yet bring out individuality of the site
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To clearly communicate the purpose of the work being done by the foundation
